Social accounts bring visitors; the store turns them into orders. A month-long plan for content, links and offers that suits a small store on a small budget.
Most small stores in our region start from an Instagram or TikTok account, then drown in messages: how much? in stock? how do I order? The answer isn't to drop the accounts but to make them a gateway to a store that answers those questions and takes the order.
Your link, everywhere
- The store link in every bio.
- The product link in every post and story about it — not “price in DM”.
- A WhatsApp quick reply that sends the store link.
- A QR code for the link on packaging and invoices.
Week 1: introduce yourself
The store's story in a short video, a quick tour of best-sellers, and the people behind the brand. People buy from people they know.
Week 2: show the product in action
Short usage videos: unboxing, trying the scent, styling the abaya, slicing the cake. Content that answers “what does it look like in real life?” converts best.
Week 3: let customers speak
Repost buyer reviews and photos, and ask your first twenty customers for a review on the store itself. A review under the product convinces social visitors more than any ad.
Week 4: a limited offer
A three-day coupon for followers, or free delivery over an amount. Time-limited offers move the hesitant, and coupons tell you which platform drove sales.
Measure, then repeat
Check your store reports: where did visitors come from? Which product is viewed but not bought? Double down on content that brought orders and drop what didn't.
The account creates interest; the store creates the order. Don't make customers choose between them.