A good description answers a customer's question before they ask it, and helps your product show up in search. A five-part template with examples for a perfume, an abaya and a phone.
Most WhatsApp messages merchants get are questions the description should have answered: what size? what material? when will it arrive? A good description saves you those messages, raises trust, and helps the product page rank on Google.
A five-part description template
- The benefit line: why the customer wants it, not just what it is.
- The details: material, dimensions, volume, ingredients.
- The use: when and how it's used, and who it suits.
- The reassurance: warranty, exchanges, delivery time.
- The call: order now, limited stock, perfect as a gift.
Example: a perfume
A warm oriental scent that stays with you from morning to evening. Oud and amber at its heart, opened by a touch of saffron. Long-lasting with moderate projection — ideal for evenings and occasions. Available in 50 and 100 ml, delivered within two days.
Example: an abaya
Soft, wrinkle-free crepe in a relaxed wide cut with hand embroidery on the sleeves. Lengths 52 to 60, size chart in the photos. Exchanges within three days.
Example: a phone
Brand new with a one-year warranty. 6.7-inch screen, 256 GB storage, battery for a full day. Three colours, charger in the box.
Descriptions and search engines
- Name products the way people search: “Cambodian oud oil”, not “product no. 3”.
- Put type, brand and size in the first sentence.
- Don't copy the supplier's text — Google sees the same words on hundreds of sites.
- Short sentences and bullet points, because customers read on phones.
On RVIOS Store, a product's description becomes its search result description automatically, so every word works twice.